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Organizational Culture Webinar Recording and Downloads
- October 1, 2013
- Category: Leadership and People
For those of you who didn’t attended my webinar earlier today on Organizational Culture, here is the recording: If you’d like to talk about your organizational culture, contact me.
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Learning to Read at Age 40
- September 30, 2013
- Category: Leadership and People
Watch Ken’s 3-minute introduction to the September 2013 LPBC, where he shares a story about learning to read, and statistics about business people’s lack of reading in their core area of expertise.
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Select Your Turf to Defend – Part 3
- September 23, 2013
- Category: Marketing and Distribution
In my last post, I outlined how to get inside the mind of your buyer, and how the curse of knowledge hinders us during our strategic marketing planning. Today, I’ll focus on how to communicate to your market using the language that will cause them to make a purchase decision. This language will come from
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Separate Yourself from the Pack – Part 1
- August 30, 2013
- Category: Marketing and Distribution
Note: This is part 1 of a 4-part series. One of Peter Drucker’s famous quotes is a simple but powerful insight: Because the purpose of a business is to create a customer – the business enterprise has two – and only these two basic functions: marketing and innovation. When I think back to the focus
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The 4 Best Questions to Ask Every Interviewee
- August 7, 2013
- Category: Leadership and People
Hiring is a complicated process. While some people have a unique talent for hiring and interviewing, most of us don’t. The hiring process is expensive, especially when it doesn’t go well. Studies show that 82% of the time when we make a hire, we make a mistake. A mistake is defined as follows: after two
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